A Proper Guide to SEO Competitor Analysis

Are you tired of staying below the curve? Do you want to analyze what your competitor is doing to stand out from the competition? Then, it is the best time to investigate the competitors. Here, we are going to showcase how to do a proper SEO competitor analysis. Let us get began with the same.

Why ought to analyze rivalries for SEO?

Here are three engender due to which it is vital to assess the competitor. Let us take a look at these below:

1. You can find out what exactly they are doing.

2. You can figure out their strategies.

3. You can spot the linked opportunities.

After knowing the reasons behind the SEO competitor analysis, here are some elements that you required to know to understand and analyze the competitor.

Find their keywords

The first and foremost step is to identify what keywords your rivalries are targeting. One of the best ways to target and find the keywords through any tools such as SEMRush and Ahrefs.

Keyword Density

The first thing to look at on a web page that is ranking high is the keyword density. It gives you a proper direction of how you can or need to place the keywords in your content. The proper placement of keywords is the best way to beat the competitor through SEO competitor analysis.

Meta information

When you have done with the keyword density analysis, then you ought to focus on the meta-information. Examine deeply how they have written the meta description. Do they use any LSI keywords? Is there any copy string? Are they using any call to action button? Figure out all such things in a go.

Internal linking

When you analyze the site architecture of the competitor, then you may get to know how authoritative the site is. Try to know the tactics to build up internal links on the content. Do not forget that a strong architecture of the site is helpful to get the most out of the backlinks. The goal is to rank the website, no matter how little backlinks are. The site architecture will help you out.

Content analysis

The pages having more content can rank better. That is why the ultimate motive you should have is to create a page far superior to what ranking is for the targeted keyword. You need to analyze various elements of the rivalry’s content.

Word count

Google gives more preference to the long-form of SEO content. Use the tools to measure keyword density from beginning to get to know the word length of the competitor pages. Ensure that you average it out to a normal picture. Your goal is to create something much larger.

Content uniqueness

A bunch of vomited content does not work at all. Your content needs to be different from competitors. It is not about having Copyscape differences only. The content should be unique and well-researched.

Bottom line

In the end, you can use a lot of SEO-friendly tools and beat the rivalries in the SERPs. Begin analyzing.