Pop-Ups on Website –The Focus On Advertising And Publishing The Brand And Products
- Sonika Dhaliwal
- Jul 9, 2020
- 2 min read
Before we proceed, we should understand what pop-ups on the website are and what are they meant for. While we are in the modern, pop-up blockers protect us from all those kinds of messages nowadays which might cause the error of damage to our system, in the earlier days of the World Wide Web, an average internet user was a “lucky winner” almost every day.
When we think about it now, this is probably one of the reasons why people started feeling animosity towards flashy pop-ups and also the pop-ups on the website. All of those irrelevant fake offers that were in the way of the content we were trying to get to are the prime suspect for why some marketers today are hesitant to use them in their marketing campaigns. If we are looking into Google for “pop-ups”, we are not going to get an Ultimate Guide for Creating Pop-ups at the top of search results. We are getting tips on how to block pop-ups and advice on why we should or shouldn’t allow them. This introduction to know something about pop-ups is too less that if our system is grabbed by pop-ups then it will be difficult to work smoothly.
While this presents pop-ups in a bad light, we should still not be scared to use them. Because if we look at the numbers, with an average conversion rate of over 3%, pop-ups still work, and that is the only argument they need to prove they are not obsolete.
However, we can’t ignore the fact that pop ups on websites can be annoying for the user and can also damage the system by getting multiple clicks to remove the pop-up. The trick is knowing which type of pop-up to use, in what context, and at what time.
Let’s try to find some answers by looking at four different pop-ups you should implement at your website.
If we are stuck with something until the end, as a bonus, we will throw in some common mistakes that we need to avoid if we want to generate leads with pop-ups while still preserving smooth user experience; it is because we like our viewers to work smoothly and efficiently without hurdles or objections.
How Many Types of Pop-ups Are There?
Before we get down and dirty, let’s briefly discuss pop-up types. There are a few different pop-up classifications out there, and most are based on the following characteristics:
When they appear - Immediately on page load after you spend X seconds on the page when you try to leave or after you scroll to a certain part of the page after you click on something.
How they appear - Slide-in at the side of the screen, sit at the top or the bottom of the screen, pop-up in the middle of the screen, or taking your full screen.
What kind of content they offer - Normal or interactive.
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